AI Insights · Timothy · January 2024
Top 5 Beauty Retail Apps in Peru: Q4 2023 Performance
An overview of the performance of the top 5 beauty retail apps on a unified platform in Peru during Q4 2023, including downloads, revenue, and weekly active users.
In the fourth quarter of 2023, the top 5 beauty retail apps in Peru showed varied performance in terms of downloads, revenue, and weekly active users. This data, sourced from Sensor Tower, provides insights into the trends observed for each app.
Perfumerías DRUNI saw a notable increase in downloads throughout the quarter. Starting from 88 downloads in the last week of September, the app peaked at 484 downloads by mid-December. The weekly active users also reflected a positive trend, rising from 1.3K to 2.3K over the same period.
Nykaa – Makeup/Beauty Shopping experienced fluctuating download numbers, beginning with 176 downloads in late September and reaching a high of 432 in mid-November, before ending the quarter with 80 downloads. The app maintained a steady active user base, starting at 2.1K and peaking at 2.8K in early December.
OnSkin - AI Product Scanner exhibited a stable revenue stream, with weekly earnings ranging from $30 to $70. Downloads varied, starting at 166 in late September and ending at 50 in late December. Weekly active users showed a slight upward trend, increasing from 202 to 261 throughout the quarter.
BEAUTY BAY had a modest download performance, beginning with 44 downloads in late September and experiencing a few spikes, such as 126 downloads in late October. Active users started at 262 and peaked at 376 in late October, before gradually declining to 161 by the end of December.
Nykaa Fashion - Shopping App reported lower download numbers, starting at 40 in late September and peaking at 61 in early October. Active users mirrored this trend, beginning with 22 and reaching 84 in early October.
For more detailed insights and data, visit Sensor Tower.
